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Search Engine Optimisation

SEO (Search Engine Optimisation) is the process of optimising your web pages to show favourably in SERPs (Search Engine Results Pages). Over 80% of searches in the Ireland are made on Google, so it’s no surprise that Google receive the most attention from SEOs.

Istech Web Design offer website optimisation services to both existing and new clients.

With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines such as Google and Bing.

As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. We work in partnership with all of our clients to maximize the search engine performance of their websites.

What Are Organic Results?

Organic search results are the main body of results that show on the SERPs. These listings are free and vital for your business. This is how many potential customers will find your business.

Website Promotion Strategies

We use a variety of strategies in our website optimisation projects including:

  • Social Media Book Marking
  • Press Releases
  • Web Directory Submission
  • Article Submission

We will help you make intelligent keyword choices, ensure your source code is well written so your website’s relevant content is presented clearly to both the user and the search engines. This is the only way to achieve good, long term results.

serpsOrganic SEO Vs Pay Per Click (PPC)

It is also useful to understand the difference between ‘organic website optimisation’ and ‘paid listings’.

Paid search engine listings can be purchased through ‘PPC’ such as Google‘s AdWords service and can achieve results almost instantly. The purpose of organic optimisation is to achieve long-term high ranking listings in the organic section of the search results.

Both approaches have their advantages and disadvantages and we often recommend a combination of both for a short period of time, particularly for new websites.

Contact us today to discuss how Search Engine Optimisation on your website can help your business.